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Rhetorical Analysis EssayAristotles twain magnificent Children Ethos the Spiritual Motivator, and Logos the Blunt Persuader Among the multiple appeals from Aristotle, there lies rhetorical analysis. Applying Aristotles appeals to resign day advertisements breaks down all the aspects and qualities of each advertisement, thus identifying motive behind the color scheme to the feeling or lack of, behind the script. There ar two diametrical types of styles of writing that Im going to talk about in this paper, Ethos and Logos. In this specific ad, there are examples of Pathos and Ethos apply in order to have a successful advertisement. Rhetorical approaches are concerned with the use of drive in efforts to persuade an audience, but not only with reason they also consider the personal qualities, characteristics and skills of speakers (Ellis). afterwards looking at the ad for a long time and analyzing it, its clear that Figure tilt departure means vocation. In this paper I am going to focus on the different aspects of Ethos and Logos and how they apply to the ad itself in broad terms, a side story of a fille named Shannon, and their three keen promises to make it safe, effective, and affordable for each client.In literary terms, Ethos can be referred to as a marrow that motivates ideas and customs, and it could also be traced certify to times of economic change in antique Palestine. In other literary terms, Logos means that you as the writer are persuading through reasoning. level(p) though that the advertisement isnt a big one and is in a small set magazine, it still packs a tremendous amount of meaning.When I was flipping through magazines I was getting bored because secret code was really eye appealing thats when I decided to open up a draw magazine because they usually have just aboutthing or some things that are appealing and fun to look at. I was almost done flipping through the pages and I saw my two most favorite colors combine in such a unique way I didnt even care what the ad was about, I stopped. Tying in with ethos, the advertisement the three physicians at the bottom right hand recessional look serious and they give that sort of sense that it is okay to come to their place because they mean business and they know what to do.Tying logos to the advertisement is easy the people at Figure burden Loss offer an $89 first visit and free medication for the whole first month, that sounds like some nifty reasoning to me. By Aristotle the systematic and technical definitions and uses of persuasion in both texts are canvas in depth. Parallels are then drawn between the categories of persuasion used in the two texts and Aristotles philosophical categories of ethos and logos (Kraus). The logic and reasonable qualities of the advertisement associate with Shannon, I would say if Shannon could do it then I can, but Ive already lost 35 pounds in less than two months. However if Shannon and I can do this, anyone can.The st ory about Shannon is unclear, it just shows her on the ad and says that she lost 52 pounds. It doesnt say what she weighed when she came in or her system of pitchs when she came out. However she still dropped the weight on the system created by Medical Doctors Raimi Carrigan, Robert Grober, and Greg Weckenbrock. Shannon was credibly a regular woman that was overweight and went out to search for a solace. Shannon probably heard about this through a friend or went snooping around. Anyway Shannon found the spirit that ethos provides and felt motivated enough to consult a experienced physician and get started on their program to miss weight, and to become a better person.Logos can be applied because, Shannon was persuaded not only by the doctors at Figure Weight Loss, but she was also being persuaded by herself to get her life back on track and she did. You make a choice in your life, and it affects you life in all the ways, good and bad (Mayer). At their location in Edgewood Kentuc ky, the Medical Doctors basically have a 3-bullet point insurance policy. They ensure that their work and style is very safe, very effective, and rather light on the wallet. They also claim that you will see immediate results, they claim that they have been the best group for weight loss since 1999, and that they have the best-certified, and best trained physicians specializing in weight loss. Physicians endorsed significantly more stringent weight loss goals for obese female patients than obese male patients.Regardless of patient gender, physician goals exceeded the 510% losses currently recommended (Dutton). Ethos has a special place here because it takes the safe, effective, and affordable approach, and then brings it to real life. If you are on the wrong track like Shannon was, this ad should motivate you like it did her and get you where you need and neediness to be. Logos also has a special spot reserved here because if other companies aside from Proactive, Gillette, or Nike d idnt have famous people endorsing them like Carrie Underwood, Clay Matthews, or Tiger Woods, than those companies wouldnt be as successful as they are now. Im not saying that Figure Weight Loss has the potential to ever be as big as Nike is today, but they have Shannon, a living example of Figure Weight Losses success.Among the multiple appeals from Aristotle, there lies rhetorical analysis. Applying Aristotles appeals to present day advertisements breaks down all the aspects and qualities of each advertisement, thus identifying motive behind the color scheme to the perception or lack of, behind the script. Rhetorical Analysis can play in helping students to baffle their knowledge and awareness about writing and in transferring their knowledge about writing to different tasks and contexts both in and out of the classroom (Graff). Ethos and Logos come in all different shapes and sizes. Ethos motivates you through spirit and good will, while Pathos states real and actual facts that can persuade you to do great things. deeds CitedDutton, Garreth R. Comparison of Physician Weight Loss Goals for Obese Male and Female Patients. Ed. Perry G. Michael and Cutis C. Stine. EBSCO Host, n.d. Web. 25 Sept. 2013. Ellis, Jaye. righteousness and the Limits of Reason Rhetorical Approaches to Self-Determination and the Use of Force. EBSCO Host, n.d. Web. 26 Sept. 2013. Graff, Nelson. Teaching Rhetorical Analysis to Promote budge of Learning. Ebsco Host, n.d. Web. 27 Sept. 2013. Kraus, Manfred. How to Classify Means of Persuasion The Rhetoric to Alexander and Aristotle on Pisteis. EBSCO Host, n.d. Web. 29 Sept. 29. Mayer, derriere C. John Mayer Quotes. BrainyQuote. Xplore, n.d. Web. 26 Sept. 2013.